Blog & Ideas

Notes on design, creativity, books, and the ideas behind my work.

Explore the journal

This journal brings together practical notes on brand identity, packaging, typography, and social media content. It also makes room for books, creative influences, and observations from the design process. Explore the articles for ideas on building a consistent visual identity, communicating more clearly, and creating content that gives people a reason to engage.

A designer’s perspective

I’m Vikas Jaswal, an Ontario-based graphic designer and Associate RGD. My work spans brand identities, packaging, illustration, and social media content. This space connects the finished work with the thinking behind it: choosing a visual direction, responding to feedback, and keeping design aligned with its purpose. You’ll find practical observations and creative ideas to consider for your own projects.

Have a project in mind?

If you’re planning a brand identity, packaging design, or social media project, share your goals, timeline, and the support you need. We can discuss the scope and next steps.

Blog & Ideas

Notes on design, creativity, books, and the ideas behind my work.

Explore the journal

This journal brings together practical notes on brand identity, packaging, typography, and social media content. It also makes room for books, creative influences, and observations from the design process. Explore the articles for ideas on building a consistent visual identity, communicating more clearly, and creating content that gives people a reason to engage.

A designer’s perspective

I’m Vikas Jaswal, an Ontario-based graphic designer and Associate RGD. My work spans brand identities, packaging, illustration, and social media content. This space connects the finished work with the thinking behind it: choosing a visual direction, responding to feedback, and keeping design aligned with its purpose. You’ll find practical observations and creative ideas to consider for your own projects.

Have a project in mind?

If you’re planning a brand identity, packaging design, or social media project, share your goals, timeline, and the support you need. We can discuss the scope and next steps.

Blog & Ideas

Notes on design, creativity, books, and the ideas behind my work.

Explore the journal

This journal brings together practical notes on brand identity, packaging, typography, and social media content. It also makes room for books, creative influences, and observations from the design process. Explore the articles for ideas on building a consistent visual identity, communicating more clearly, and creating content that gives people a reason to engage.

A designer’s perspective

I’m Vikas Jaswal, an Ontario-based graphic designer and Associate RGD. My work spans brand identities, packaging, illustration, and social media content. This space connects the finished work with the thinking behind it: choosing a visual direction, responding to feedback, and keeping design aligned with its purpose. You’ll find practical observations and creative ideas to consider for your own projects.

Have a project in mind?

If you’re planning a brand identity, packaging design, or social media project, share your goals, timeline, and the support you need. We can discuss the scope and next steps.