The packaging system was designed to make Yumbo recognizable at first glance. Royal blue creates a strong foundation, while vibrant yellow brings contrast, energy, and visibility to the brand.

Burger boxes feature the Yumbo wordmark and playful character artwork. Matching cups, fries packaging, and branded wrapping paper extend the identity across the entire meal.

The burger wrapping paper uses a repeating Yumbo wordmark on a clean white background, creating a simple pattern that complements the bold blue packaging without overwhelming it.